CelloG said:
Until your stadium is huge and making lots of money, you will make far more from a good scout. I make on average $7-9million *per week* just selling youth players I got for free. Last week, for instance, I sold 10 players and made $13million from them, so you can do quite well that way. Use the profits to expand your stadium to more general and pro seats. Eventually, you'll have a stadium that can support your home expenses in a single home game (in theory, at least) and then you're in very good shape.

So, the answer is:

short term: great scout, sell youth players
long term: great stadium, good sponsor, good TV deal

To illustrate the difference, this season I have made this much from my stadium and selling players:

Stadium: $31,144,833 (all-inclusive, tickets, billboards, sponsor bonus, tv)
Selling players: $58,320,630

Greg

CelloG said:
That's ticket sales. Don't forget sponsor, tv, season tickets, billboards. Fully 1/3 of my home game revenue is not ticket sales.